Amidst increases in sports viewership, media rights, and the valuations of sports-related businesses, the sports industry has emerged as an attractive sector for investment. Most of the capital raised and deployed to date, however, has come in the form of equity. There is a clear need and opportunity for focused and flexible debt capital to match the interest from equity investors and fund the continued growth of the sector. In an op-ed for Private Debt Investor, Aaron Kless, Chief Executive Officer and Chief Investment Officer of Andalusian Credit Partners, discusses the sports landscape today, why the sports industry is a debt investor’s market, and why now is the time for private credit to emerge as a preferred source of capital to businesses across the sports ecosystem.